Thomson Reuters Eikon: What Went Wrong?
Sat, 31 Dec 2011 01:15:00 GMT
Market observers say a confluence of factors have contributed to the sluggish start for Thomson Reuters' Eikon, the company's next generation market data desktop.
With the news that Thomson Reuters Chief Tom Glocer is set to step down on January 1, the industry is questioning what went wrong with Eikon, the company's next generation market data desktop product launched with much fanfare in September 2010.
Thomson Reuters had high expectations for Eikon, reportedly investing close to $1 billion dollars in the product, holding launch celebrations in 78 offices worldwide and live events in 14 cities that brought in Wall Street decision makers for demos and executive speeches. An ad campaign -- the company's largest in its history -- touted the product as a market data platform for "The New Eikons of Finance."
