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Recap of Apple's Product Announcement Yesterday

Thu, 10 Sep 2015 15:39:59 GMT

The world watched yesterday as Apple’s CEO Tim Cook unveiled the new iPhone 6S and iPhone 6S Plus along with a number of new products and applications. Apple also introduced the latest Apple TV featuring new capabilities for games and apps, a new iPad Pro that caters to professionals and enhancements to Siri that allow iPhones, iPads and Apple TV to be more tailored to the user’s interests. In case you missed yesterday’s announcement, the following is a quick recap.

Apple Watch

Apple announced the release of 10,000 new apps created for the Apple Watch over the last year. The company has added Facebook messaging, iTranslate and Airstrip features to the new watch. Apple claims that Airstrip is going to revolutionize the health industry by having a health monitoring tool that allows doctors to check real-time feeds of heart rate and other measurements for their patients. Apple is also looking to give the watch a makeover by working with Hermès on the new models. They have added leather bands and two new anodized aluminum colors, gold and rose gold. The devices will ship out today in 24 countries; however, customers will have to wait until September 16 to download the new Watch OS 2 software to their devices.

iPad Pro

The iPad Pro is larger and faster than the original iPad. With a 12.9 inch screen this iPad is nearly twice the size of the Apple Air and weighs 1.57 pounds, which is a bit heavier than the original iPad. Additionally, the iPad Pro is 6.9 mm thick compared to the Air’s 6.1 mm. The Pro features 5.6 million pixels, making the pictures more vivid than the retina displays on the Macbook Pro. Apple didn’t hold back on the hardware either, offering a 3rd generation 64 bit chip. This provides twice the memory bandwidth and faster storage performance than the iPad 2. With the device’s four speakers, sound is clear and amplified for users. Apple gave this monster of a device a 10 hour battery life to enable new classes of application that aren’t available through the original iPad.

The iPad Pro also features new accessories, such as, a magnetic keyword and the newly designed Apple Pencil that can be purchased separately. Microsoft’s Kirk Koenigsbauer came on stage to announce the additions of Microsoft applications on the iPad Pro. With the combination of iOS 9 and MS Word and Excel, users have the ability to simultaneously work on the applications side by side. Living up to its new name, the iPad Pro’s target audience is business users. The iPad Pro will available in November in three colors: Space gray, gold, and silver.

Apple TV

The new Apple TV features Siri to enhance and customize user experience. The company has also improved search capabilities through enabling universal voice searches between multiple apps including Netflix, Hulu, Showtime and HBO. Apple TV will also allow users to receive real-time updates on weather and sports, along with the ability to pause your application at any time. The television’s new remote appears sleek with a glass touch screen, includes a Siri button, functions up to ten feet away and has a charge that will last up to 3 months. Apple also announced its partnership with Gilt to create a new way of shopping with the Apple TV. Now Siri will be able to give out recommendations for clothes based on the information users provide. The latest Appel TV will be available in late October at $149 for 32gb and $199 for 64gb.

iPhone 6 and iPhone 6S

The new iPhone 6S and 6S Plus feature several upgrades including 3D touch, additional color options and photography improvements. The phones feature a retina flash, making the display 3X brighter than the original flash utilized for the camera. Apple is also bringing photos to life with sound, extending the capture moment to record seconds after the photo has been taken. Apple also introduced a new app for Androids to convert to iPhone and an iPhone Upgrade Program for US customers that will give customers a new iPhone each year. Users can select their own carrier with the option of an unlocked phone and AppleCare+ all for $32 per month.

The iPhone 6S will go for $199 for a 16gb, $299 for 64gb and $399 for the 128gb. The iPhone 6S Plus will go for $299 for 16gb, $399 for 64gb and $499 for the 128gb. The devices will be available to purchase on September 25 and the new iOS 9 on September 16.

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