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A blog about cognitive and behavioural economics. Building mathematical models of how psychology influences economic systems.


The amoeba and the squirrel

Fri, 19 May 2017 16:47:32 GMT

[An essay written for the Internet Review, a one-off maybe-to-become-annual publication documenting (and celebrating?) Internet trends] Every human has two minds: one like an amoeba and one like a squirrel. The amoeba mind is reactive, emotional, intuitive. It decides immediately, without planning or consideration. It is Freud’s “id”, or the System One of behavioral economics: the amoeba is your unconscious. Your squirrel mind plans, trades off immediate pleasures for future gain, is capable...