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The next big UI challenge is making big data human
Wed, 07 Mar 2012 16:08:53 GMT
Reblogged from GigaOm
IBM’s Jeopardy-playing supercomputer Watson is now getting a gig in the retail banking sector as part of an IBM partnership with Citi. This is in addition to its position as a diagnostic assistant for doctors. But the many careers of Watson aren’t just a fun story for the tech press; they illustrate a very big technological and business opportunity for companies like IBM and Microsoft — the rendering of big data into human scale.
For Citi, Watson will be used by retail bankers and loan officers to help them sell to consumers by taking all the information the bank has on a customer and trying to understand what they might want next. So if someone signs up their kid for a credit card, Watson will help the bank understand what type of financial products a customer might want once they send a child to college. For example, my parents remodeled their kitchen. So a Watson-using Citi banker might have offered them a remodeling loan a few months after I left home.
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