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A Catalog of Investing Errors

Mon, 17 Apr 2017 04:48:16 GMT

Love Lists We're attracted to lists like moths to flames and netheads to clickbait. The Big List of Behavioral Biases is by some way the most popular page on this website, but it actually provides very little insight into investing successfully. Behind this, though, lies a deeper truth. Lists are processed more easily by the brain, and they're perfectly optimized for the click and go environment that is the Internet. Here I explain why. In a list. Obviously. 1. The Paradox of Choice Too much information overwhelms us, we're unable to process it and have to take unsatisfactory shortcuts. The more choice we have the less empowered and happy we feel. I discussed this in Jam Today, Tyranny Tomorrow? but Claude Messner and Michaela Waenke have now taken this a step further. In When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Sheena Iyengar and Mark Lepper showed that consumers get more satisfaction out of choosing from a smaller selection of options. Now, in...