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Tales from a Trading Desk Blog Header


Google Maps

Mon, 24 Sep 2012 01:45:41 GMT

Apple, given its current issues, may want to read this article on Google Maps ;)

Let’s step back a tiny bit to recall with wonderment the idea that a single company decided to drive cars with custom cameras over every road they could access. Google is up to five million miles driven now. Each drive generates two kinds of really useful data for mapping. One is the actual tracks the cars have taken; these are proof-positive that certain routes can be taken. The other are all the photos. And what’s significant about the photographs in Street View is that Google can run algorithms that extract the traffic signs and can even paste them onto the deep map within their Atlas tool.

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