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Bittunes is the Future for Creators

Fri, 19 May 2017 02:59:12 GMT

By Jon Matonis Medium Thursday, May 11, 2017 https://medium.com/@jonmatonis/bittunes-is-the-future-for-creators-1b210241aadc We now have Blockchain concepts surfacing for almost everything so of course music was always going to be an attractive and obvious area to target. There are many players in this space now and it has become very fashionable. But there is one Company who’s founder has been actively exploring what the future of music might look like for over 10 years, and since 2006 that vision always hinged on the need for a global digital currency to underpin a new model for music distribution. This vision was first articulated several years before Bitcoin was invented. I’m talking about Simon Edhouse the Managing Director of Bittunes. Unlike most other startups in this field, Bittunes is not basing their business case solely on a technology like Blockchain, or by creating a new alt-coin or token, (to their credit they rejected lucrative offers to do so). Strategies like that are easy to duplicate so tend to occur in clusters, as can easily be seen by the plethora of ICO’s and Blockchain focussed startups around. What separates Bittunes from other startups that utilise blockchains in some way, and why they are particularly interesting to me as an economist, is that their core vision is based on a simple yet quite audacious economic model, and the more I look at that model, the more it makes sense. The Bittunes model expressly tries to do...