Via PhysOrg:

Silicon Valley, birthplace of personal finance and investment heavyweights like Intuit, Financial Engines and Mint, is percolating with new startups that help people manage their money and portfolios online.

Wealthfront, a low-fee online financial advisor service headquartered in downtown Palo Alto, Calif., is targeting 25-to-35 year olds who will soon be looking for a place to put their money from the many public stock offerings expected from tech startups this year.

Andy Rachleff, president and chief executive officer of Wealthfront, says he expects people to open $10,000 or $20,000 accounts to start, putting more money in as they liquidate their IPO holdings.

"We're signing up a lot of people who are working at companies who are about to or recently have gone public," said Rachleff, who co-founded Benchmark Capital and who lectures in entrepreneurship at Stanford University.

Another service, Jemstep, is a free online investment advisor based in Los Altos, Calif., that launched in October. It's mainly for people who don't want to move their money out of their brokerage, but who want an independent opinion about the quality of the funds they are in.

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