Cass Knowledge Newsletter - June 2012

Wed, 04 Jul 2012 07:06:16 GMT - Cass Business School

Cass Business School - City University London

Welcome to the June edition of the Cass Knowledge newsletter.

This month’s newsletter will highlight key articles from the past month. Topics covered include knowledge acquisition in investment banking and the use of images to shape a consumers reaction to really new products (RNPs).

There is also more information on an upcoming event that all Cass Knowledge subscribers are invited to, focusing on the work done by Cass Consulting, a new consultancy service at Cass. See below for more details and to book your place.

Have you been to any of our Cass Consulting events so far? If so, let us know what you thought by emailing on the address below.

Amy Howes
Cass Knowledge Editor

Follow us on Twitter @cassknowledge For feedback, email amy.howes.1@city.ac.uk

Latest Research

Is a picture always worth a thousand words?

Really new products (RNPs) enable consumers to do things they have never been able to do before. However, research has shown that consumers have difficulties understanding the benefits of such novel products, and therefore adoption intentions remain low. This study aims to identify the impact of alternative presentation formats (i.e. words vs. pictures) on individual responses to three types of RNPs.
Download the full paper >>

Knowledge acquisition in investment banking

This paper examines knowledge management practices within the investment banking sector, focusing on the work of key professionals - securities analysts and equity traders. It finds a knowledge gap which is partly historical, as the professional licencing requirements of securities analysts has not, to date, included specific skill development in the qualitative forms of data analysis required for systematic human capital analysis.

Read the full article >>

Event invitation - Cass Consulting research presentation

Continuing with our series of exclusive research events to showcase the services of Cass Consulting, we are pleased to invite you to join us at one of our free lunch events in June and July, designed to explain how we apply our academic expertise to business:

21st Century creativity

Clive Holtham, Professor of Information Management; Director; Cass Learning Laboratory
10 July 2012, 12:00-14:00

Professor Holtham will be speaking on innovative methods and approaches to creativity, including learning methods to help unlock an organisation's own tacit knowledge. As well as networking with others in your sector, there will be opportunities to meet other Cass academics working in the field of financial services.

Read more and book your place

This event is part of a series of Cass Consulting presentations, to find out more about the events, see the Cass Consulting presentation series page.