Remember me

Register  |   Lost password?


 

A blog about cognitive and behavioural economics. Building mathematical models of how psychology influences economic systems.


From Behavioral to Cognitive Pricing

Thu, 22 Aug 2019 11:01:06 GMT

Below is an article by Leigh published in INsights magazine. The magazine published by the Neuromarketing Science & Business Association. See the article in its full glory here or just the text below. Behavioral pricing has been used for many years but is essentially based on changing customers' behavior without creating new value. Cognitive pricing is a new paradigm in which the customer's positive mental experience can be given a monetary value. The ability of companies to earn premium...