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A blog about cognitive and behavioural economics. Building mathematical models of how psychology influences economic systems.

Book review: Alchemy, by Rory Sutherland

Tue, 27 Aug 2019 11:01:39 GMT

Rory Sutherland's new book Alchemy: The Surprising Power of Ideas that Don't Make Sense continues his 10-year campaign against the traditional, logical pursuit of business advantage, through a scientific lens that includes several cognitive economics themes. As ever, a curated series of amusing anecdotes about people or companies who took an unusual angle on marketing or product invention, fuel a philosophical wander. That philosophy could be summarised as: if it makes sense, someone's...